Sustainable Hospitality Now More Visible

Restaurant owners who have filled out theirestablishment’s sustainability profile on the online restaurant guide, can also now showcase their sustainability story on, a website about making food more sustainable. The Dutch trade association for the hotel and catering industry (KHN), and CREM worked together to couple the sustainability profile on to one on

Restaurant owners are thus encouraged to be transparent about their sustainability activities. At the same time, the consumer gets more insight into restaurants’ sustainability initiatives.

Updated sustainability profile

To put a spotlight on sustainability, the sustainability profile on was updated. A specially gathered think tank gave valuable input. This think tank consisted of restaurant owners, guests and experts in the area of behaviour change and sustainable consumption.

Making the whole food chain more sustainable

The new web platform sheds light on the sustainability process of the entire food chain. The sustainability efforts of the hospitality industry are an essential part of that. The website is an initiative of the Alliance for Sustainable Food, which is an initiative of several industry organizations working together, and which is aimed at making the food chain more sustainable.

More info: Wijnand Broer